The Keys to High Enrollment with Elijah Desmond
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Bulletproof Dental Practice Podcast Episode 76
Hosts: Dr. Peter Boulden & Dr. Craig Spodak
Guest: Elijah Desmond, Driven Dental Marketing & Smiles At Sea
Key Takeaways:
- The next Smiles At Sea cruise is in September, then there’s another in March.
- Changing someone’s smile will often change their whole life.
- Focus on life-changing moments.
- Finances are the #1 impediment to enrollment. Team mindset is #2, #3 is contact rate.
- Your team can develop mindsets about certain types of people that lead to not giving 100% for every patient every time.
- Go into treatment presentation with he mindset that EVERYONE offers opportunity.
- Offer multiple financing options so the highest number of patients can accept treatment.
- CareCredit is the go-to.
- Marketing is useless if your contact rate is low. Potential patients want information NOW.
- Consumers expect convenience for EVERYTHING.
- If you treat people with empathy they’ll think you’re the best dentist ever.
- Personal referrals are everything.
- Social media is for engagement. It’s the modern-day word of mouth, on steroids.
- The number of reviews – and the frequency – are both important.
- Dentists should not be spending all their time doing consults.
- Offer a minimum of 2 implant options.
References:
Every Day a Friday by Joel Osteen
Tweetables:
Treat everyone with empathy. – Dr. Peter Boulden
Every dental professional should be an educator. – Dr. Craig Spodak
Change someone’s life and they’ll be a walking billboard for you. – Elijah Desmond
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