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About this episode
Key Takeways
- The world is moving at a very rapid pace, and it’s each of our responsibility to roll with the change and grow to meet the expanding demands of our patients.
- Millennials aren’t looking for great products, they’re looking for great experiences.
- Marketing in dentistry has changed. People now expect a story of what they’re going to experience.
- You can no longer rely solely on being the best at doing dentistry, you’ve got to be able to connect with patients and show them what’s in it for them.
- Being good and doing decent dentistry is an obligation, but is not the only thing you need to do to be successful.
- The human brain has evolved to listen to stories.
- Make your patient the hero and the guide.
- The first step in telling your story is to open the communication channels and connect with the emotional side of people’s brains.
- There are 3 stages to presenting treatment plans with patients; gaining emotional permission, discussing problems, then explaining treatment plan.
- The DSD concept is about everything to be understood in regard to running a successful practice.
- DSD focuses on process within patient’s 1st and 2nd appointments; intake, analysis, smile design, treatment planning, treatment presentation, case acceptance, online marketing, and more.
- Dentists who want to own and operate their own practices are going to need to develop business and marketing skills, because your primary competitor will be a corporation.
- In order to change and grow with the business of dentistry, first we need awareness about what is coming.
- Then DSD educations about four moments; design, plan, sell, and perform.
Key References
