Podcasts

Nathan French is Attention Driven

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April 16, 2020

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About this episode

Key Takeways

● Introduction

● Nathan’s Start in Marketing

● Marketing in Dentistry

○ Storytelling

○ You Are the Guide, the Patient is the Hero

○ Survive and Thrive Filter

● Videography

○ Video is the Best Way to Capture People’s Attention

○ Best Way to Remarket & Establish Multiple Touch Points with Audience

○ Opens Doors to Alternative Marketing Strategies

○ Authenticity and Your Phone as a Production Studio

○ YouTube Ads

● Advertising and Brand Awareness

● Getting Comfortable with Yourself in Videos

○ Think of Yourself as Serving Others

○ Write 3 Talking Points Prior to Recording

○ Get to the Point

● Testimonials

Key References

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