this episode features
About this episode
Key Takeways
- Podium is a reputation management platform, helping to significantly boost your practice’s online reviews, and Podium has funding invested from Google.
- Podium focused on creating a great experience for the patient. This helps boost conversion rates and gets you more & better reviews.
- Reviews are made simple, and are targeted to platforms that are most popular with the user and the practice.
- Podium has access to parts of Google’s API that other competitors don’t, which gives them unique access into how their review system works.
- Recentness of reviews is important to Google’s algorithm so it’s key to continue getting rave reviews from your patients.
- User generated content (reviews, social media postings from patients, etc) is a way better predictor of your SEO rank than how many links you have to your website.
- Google Local Guides carry more weight than other reviewers.
- To comply with Yelp’s policies of not asking for reviews on their platform, Podium does not solicit reviews for Yelp.
- The most important platforms for dentists to pay attention to are Instagram/Facebook, Snapchat, and Google. These are the platforms where people spend their time, and they’re all working to integrate other features to become unique ecosystems.
- Reviews have shifted the marketing equation, you can’t fake real people talking about you online.
- Video reviews are important for the future, but they’re really hard to sift through. Review platforms haven’t gotten to a place where they make video reviews possible or easy.
- Voice-activated devices are also key to future marketing. Imagine giving your review to Siri or Alexa!
- Podiums software will scale and change based on future development from Google.
- 90% of reputation management companies are NOT recommended by the review platform sites.
- Making experiences seamless is how companies thrive.
- Podium is working on a communication platform that allows offices to connect with patients and make communication seamless.
- Click HERE to sign up for Podium w/no activation fees!
Key References
