● Intro: It’s YOUR Choice
● Insurance Companies Commoditize the Dentist
● Insurance is Advertising, You Pay Into Perpetuity
● Insurance Can Cover Less Than Remarkable Performance
● Know Your Treatment Acceptance Rate and GET IT UP
● You and Your Team Add the Value
● Authenticity and Energy
● Owner Mindset–Own Your Results, Don’t Make a Global Problem
● Call Your Patients!
● Experience
